Client Background
A leading 3C digital cross-border e-commerce seller in Shenzhen, mainly operating independent site + Amazon model. Previously relied on FB/Google ads for traffic, with rising acquisition costs, users leaving after purchase, and low repurchase rates.
Challenges Faced
- Acquisition costs rising yearly, declining ROI
- Traffic controlled by platforms, users流失 after purchase
- Repurchase rate under 10%, hitting growth ceiling
Solution
1. Traffic Path Design
Embed WhatsApp entry on every independent site page, using hooks like "exclusive discount code," "technical support," and "member benefits" to guide users to add WhatsApp.
2. Private Domain SOP Setup
- Welcome message + auto-tagging
- 7-day new user nurturing sequence
- Product recommendation mechanism
- Repurchase recall system
3. AI Agent Empowerment
Integrated Yuance AI smart customer service, 24/7 auto-reception, human agents only handle complex issues and high-intent customers.
Results
| Metric | Before | After 3 Months | Improvement |
|---|---|---|---|
| Monthly new private users | 800 | 5200 | 550% |
| Repurchase rate | 9% | 42% | 367% |
| Avg order value | $58 | $87 | 50% |
| Service efficiency | 80/day | 300/day | 275% |
Client Testimonial
"We used to buy traffic in the public domain—spent money but couldn't retain users. After building private domain, every user is our own asset, accumulating more value over time." —— Operations Director, Ms. Chen